Online marketing tools for local businesses

Top Online Marketing Tools for Local Businesses

In our current generation, implementing a good marketing strategy is vital for businesses to sustain growth. Several processes are involved in creating a good marketing strategy – search engine optimization, social media utilization, and the use of media marketing advancements. Fortunately, many online marketing tools for small business can help you in developing an effective solution.

It’s almost necessary to utilize marketing tools to manage marketing demands for small businesses. With numerous online marketing tools to choose from, it can be quite confusing. This article will help you choose by giving you the five best small business marketing tools.


Email marketing is used by more than 80% of companies today. Furthermore, it is also suggested to have an email marketing strategy from the start. With over 12 million customers, MailChimp is considered one of the best email marketing options globally. While there are numerous alternatives, this tool stays among the best due to several reasons:

  • Self-service support options – these make sure that you find the answers to your questions in the quickest way possible.
  • Long history – MailChimp has been around since 2001, even before companies began utilizing email marketing for their strategies.
  • Free Trial – for those who send fewer than 12,000 emails per month and have less than 2,000 subscribers, a free plan is available.


This is a subscription service targeted for businesses who need an easy option for web designing. This tool is also ideal for those who are not willing to spend money on hiring graphic designers. Since Canva is optimized for mobile use, designing is made easy even for amateurs, boasting appealing drag-and-drop features.

Using the available tools in Canva, you can create logos, shapes, graphs, charts, and even design your presentations using custom fonts. You also have the option to check the status of your employee’s assigned projects if you have a larger team. Lastly, you get access to a library containing millions of royalty free images to choose from.

Google My Business

For those who want to utilise the power of Google, Google My Business will help you get found in your local area. You need to start by claiming or creating a business listing and your business can get featured among the search results and within Google Maps results. Unlike Google Adwords, you don’t need to pay to get advertised in the local search results but we expect to see an added option to pay for promotion as the tool grows.

If you haven’t claimed a Google My Business listing yet, it is super easy to get started. It is also important to note that as you go through the process of claiming your listing, you are required to confirm your address via a code sent in the post. 

Facebook Page Manager

Alongside Google, Facebook is still one of the most used online platforms up to this day. Since the majority of us are using the platform daily, it continues to provide countless businesses and brands an opportunity to boost visibility and expand reach when implementing a marketing strategy.

Creating a Facebook page is a great way to develop a brand identity and connect with your target audience. Aside from letting you create product listings and offerings, it also allows the sharing of links, posts, and images to provide a better sense of character and personality for your business.


It would not be a complete list without mentioned ourselves somewhere would it? Repuzen is for businesses that want to build a great online reputation through automated review generation.  You can use our simple tool to help you get more positive reviews which will ultimately lead to more referrals and sales from sites such as Google and Facebook.

Regardless of your business industry you can get the reviews that truly make a difference. By showcasing a continuous cycle of satisfied customers, you are almost guaranteed to capture your next possible customer.

Online marketing is a major investment for all businesses. Spending your time and money only on the best local business marketing tools ensures that you boost your revenue, increase conversions, and keep your business on the right track. To ensure that you meet customer needs and be successful in the long run, having a good digital marketing strategy is nowadays a requirement. Fortunately, there are numerous marketing tools to help you meet the demands of online marketing today. Combine the useful marketing tools we provided on this list with patience, hard work, resilience, and strategic thinking, you are bound to make your local business successful.

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