The Best Review Sites for Realtors

Real estate is an incredibly competitive market, with there being over two million real estate agents in the US alone. This makes it incredibly important to stand out from the crowd in order to promote your services.

One of the ways you can do this is by asking your customers to review the experience they had with you on review sites. Think sites like TripAdvisor, Google Reviews and Yelp, but specifically for realtors.

Why use review sites for your real estate business?

By signing up to review sites, you will be able to let prospective customers find out more about you and the way that you work. This gives them the opportunity to reach out and ask for your assistance if they like what they see.

Social proof plays a massive role when influencing people’s decisions to choose to work with a particular realtor, with 83% of people trusting online reviews over advertising. After all, we all value our family and friends’ opinions most of all when looking for new businesses to buy products and services from.

Gathering favourable reviews on various platforms can also boost your rankings in the search engines too. Positive reviews signify to search engines like Google and Bing that your business is reliable, trustworthy and knowledgeable.

What does this mean for your real estate business? It means that signing up to a review site can lead to more conversions than traditional marketing channels like billboards, print and radio advertising.

Our favourite realtor review sites

Are you interested in seeing how reviews can help your business? If the answer is yes, we’re here to help. Here are our seven top review sites that specialise in publicising real estate agents and realtors. The best thing is, they’re all free to sign up to. If you choose to so though, you can pay a little extra to utilise extra functionality that may lead to additional leads and opportunities. Take a look at the list below and find the right review site for you.

Do you use any of the sites for reviews already? Or know of other realtor review websites? Let us know in the comments below.

1.Zillow

Best for: Real estate vendors that only have time to sign up to one site.

Zillow is one of the largest real estate websites out there at this moment in time, receiving over 36 million web visits a month.

One of the benefits of Zillow is that it specifically focuses on real estate. Customers are encouraged to provide comprehensive reviews of the realtors they use, rating them on categories including local knowledge, responsiveness and negotiation skills.

One of the things we really like about Zillow is that if you are part of a real estate team, you can set up a team profile so prospective customers can see everybody’s individual reviews from one page! There’s an app too so you can request and respond to reviews when you’re out and about.

Customers must create a Zillow account before submitting a review, ensuring that all the testimonials that you receive are genuine and from actual clients. Additional details like the sale price and location are included in the review too so that prospective customers can get further insight.

Zillow claims that realtors that get five and four-star reviews on their platform get twice as many leads than their competitors. This means it’s a great platform to get started on if you only have time to establish a presence on one review website.

https://www.zillow.com/agent-finder/real-estate-agent-reviews/

2. Realtor.com

Best for: Qualified realtors that want to show off their NAR accreditation with the world.

Realtor.com is the official website of the National Association of Realtors (NAR), making it a great choice if you want to capitalise on NAR’s name and reputation.

Only realtors who are part of NAR can sign up to a profile, meaning that customers who use the site are guaranteed to find only the highest quality estate agents.

As well as reviews from customers who have used your services, you can also bolster your profile with recommendations from friends, family and colleagues. This is a great way to get other people to vouch for your professionalism and skills. Think LinkedIn, but for houses!

Similar to the other review sites on this list, the information captured from customers is extremely thorough. Customers are asked to rate real estate agents on their market knowledge, communication and professional approach.

https://www.realtor.com/realestateagents

3. Homes.com

Best for: Businesses that are brand new to the realtor market.

Homes.com is one of the smaller websites on the market at the moment, with five million unique visits a month. However, it does have a loyal following!

It’s easy to set up a profile, and one of the things we like is that you can link to your social networking accounts too, encouraging your prospective customers to find out a little bit more about you and your business.

You can ask both customers and associates to leave testimonials on your profile, which is excellent if you are new to the world of real estate and don’t have many sales to your name. You can review the endorsement before it goes live.

https://www.homes.com/real-estate-agents/

4. Rate My Agent

Best for: Companies that want to make themselves known in the search engine results.

Some of the websites on this list only set you up with a profile if you actively go on and register. Rate My Agent accepts reviews for real estate companies even if they are not registered on their website. This means it makes sense to take five minutes to log on and claim your profile!

One of the things we like about Rate My Agent is that there is an app, meaning you can collect and review your ratings when you’re out and about. As you’re well aware, realtors are hardly ever in the office!

Another feature we’re a fan of, although it is a paid-for service, is that you can feature your Rate My Agent reviews on your Google My Business profile, and vice versa.

The benefit of this is that your prospective customers can see your positive reviews when they are carrying out research on Google.

https://www.ratemyagent.com/

5. Rate-My-Agent

Best for: Realtors that want to show off all of their skills!

No, your eyes haven’t deceived you… We haven’t listed the same website twice!

There are two similar-sounding websites in this article, one with dashes and one without. Like Rate My Agent though, you can claim your profile and respond to any reviews.

The rating system on Rate-My-Agent is one of the most comprehensive we’ve seen. Not only are there categories for knowledgeability, professionalism and responsiveness, but customers can also rate the quality of your website, your value for money and your home prep and staging skills.

This will help provide a very thorough snapshot of your abilities as a real estate agent, and let prospective customers see where you stack up against your competitors.

Another international benefit of Rate-My-Agent is that it not only is open to US realtors, but real estate agents in Canada too.

https://www.rate-my-agent.com/

6. Angie’s List

Best for: Encouraging customers to view listings

Unlike the rest of the websites on this list, Angie’s List focuses on a wide range of maintenance and property services, not just real estate. Angie’s List provides ratings from A to F instead of one to five stars, like a report card!

Angie’s List prides itself on its dedication to reviewing and verifying customer reviews, ensuring that they are honest, fair and legitimate. Any realtors dealing in shady self-promotion practices will get a warning on their profile for all to see!

Want to check your reviews on the go? There’s an app for that! Angie’s List offers a mobile app for Android and IOS.

https://www.angieslistbusinesscenter.com/

7. Trulia

Best for: Those who want to get an easy win on a popular realtor website from Zillow.

If you’ve checked out the Trulia website and thought it looks and feels very similar to Zillow, you’d be right! Zillow acquired the Trulia website back in 2015. They’re both worth investing time in though, with Trulia getting 23 million unique web visits each and every month.

Trulia is more for real estate listings than for realtors. There’s a lot of comprehensive information about homes and local areas – from whether the yards are well kept and if the area is safe, through to whether there is holiday spirit! There is a link to the relevant realtor on each listing.

If you want to register as a realtor on Trulia, you need to sign up with Zillow. Your account details and review stats are then pulled through to Trulia. You only need to update your details on Zillow, which will help save you a lot of time!

https://www.trulia.com/