An online presence means making yourself searchable online. Below is a list of options to establish an online presence and choose those that fit your business the most.
Company website/blog
A company website is the most important one to have and is required to establish an online presence. Having a company website means you have your own “turf”. There is no external party that creates the rules, which is not the case for social media platforms. It also adds to your credibility and branding. With a company website, you can customize everything, which makes branding easier.
You might also want to consider having a blog page. A blog page’s purpose is to supply information and not necessarily draw in customers (sometimes this is true). For example, some customers might want to see how your products/services are made and the process. A blog post would be perfect for this! Keep in mind that a blog page is not for everyone, and careful thought should be put into this. Once you establish your company website, it’s time to move on to socials!
Social media platforms
Nowadays, social media business accounts are a must if you want to succeed. The most popular social media platforms for businesses are:
Having multiple accounts across these platforms is recommended since you can cover more ground that way. However, if you are limited on time, Facebook and Instagram should be your primary focus since they bring in the most traffic and are generally appealing to most customers.
Email newsletters
Newsletters are a great way to convert your traffic from your company website and social media platforms and turn them into your audience. The great thing about newsletters is that it is direct communication to your customers, similar to your company website. It is easier to personalize the content you want to send depending on your email newsletter provider.
Note that there are numerous approaches to build your online presence; However, these three are the most recommended.
